Seth’s blogging, books, and speeches have helped transform businesses and organizations by challenging people (CXOs, students, workers, leaders in government and academia, and so on) to think differently, and then do something about it — like going to the edges and being (truly) remarkable.

If you haven’t yet become addicted to reading it, his is one of the most highly regarded business blogs in the world. He’s the man behind Purple Cow, Permission Marketing, Unleashing the Ideavirus – and now, The Dip.

As the title states, The Dip is A Little Book That Teaches You When to Quit (and When to Stick). We’ll have more coverage on The Dip in future posts, but for now we’d recommend checking out the book’s blog.

On June 6, 2007 at 1:30pm ET, you’ll have the chance to talk to Seth directly (via phone) and/or ask him a question (via IM in the chat room). Here are the details:

WHAT: Waxxi ‘Cast with Seth Godin
WHEN: Wednesday, June 6, 2007, 1:30-2:30pm EDT

HOW: Register here. But hurry! As always, it’s free but spaces are limited.

Bonus read: Guy Kawasaki’s 10 Questions with Seth about The Dip.